I'm Alicia, currently a product and GTM advisor for early stage B2B SaaS startups.
My background spans sales, partnerships, and product management, meaning I can see where GTM strategy breaks down at the product level and vice versa. I've worked with startups backed by a16z, Y Combinator, NEA, Norwest, and Salesforce Ventures.
I'm located in the Bay Area, California (Pacific Time). Please reach out if you think I'd be helpful, whether it's career development, a startup problem, or something else.
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Writing on AI + product topics for a PM audience.
I can't say these are frequently asked, but here are some questions and answers that I think share more about me.
Salespeople think engineering doesn't listen. Engineers think sales feedback is anecdotal. They're both describing the same problem from opposite ends - the discovery salespeople do with customers rarely makes it to product in a form that's actually actionable. When I was in sales, I didn't know how to prove what I was seeing in the market was real. That's what eventually pushed me to cross over.
I've heard that I'm willing to "run through walls" and take on tough challenges. A previous manager has said my natural curiosity level is unusually high. Prior teammates have noted I have a steadying influence on them, as I keep calm under changing conditions.
I worked at several early stage startups where customer conversations revealed clear needs that products didn't yet meet. I wanted to be closer to solving the gaps I saw, which got me more involved in product and engineering, where I found building and shipping to be immensely satisfying.